Hello! My name is Laura Ballesteros and I am a graphic-product designer. I graduated in Complutense University in Madrid and I got the opportunity to do an Erasmus Program in Hochschule für Angewandte Wissenschaft und Kunst, Hildesheim (Germany). I love learning, that’s why I decided to also study a Postgrade in Product Development in ELISAVA, Barcelona School of Design and Engineering.

Along my professional journey I learnt Design is not the goal to reach. Design is a methodological tool of analysis and innovation. From the very beginning I liked to get involved in all kinds of projects like graphics, products, services, spaces… And I thought that I was not very clear on which field I belonged to since everyone interested me. Over the years, Product and Brand Identity (branding / packaging) have become my passion, but always through Strategic Design.

I love simplicity, elegance and friendly colors. Nevertheless, my empathic, proactive and extremely curious personality lead me to face new challenges outside my confort zone and, as a consecuense, my boundries. I take care of every single step of the design process and I am delighted to share this experience working closely with a multidisciplinary team.

I love what I do, and that’s why I do it.

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