Project: Decoding European Creative Skills
Team: Laura Ballesteros / Javier Carracedo / Ana Fortuny / Judith Gómez / Constanza Simioni
Collaboration: Ajuntament de Barcelona / ELISAVA
ELISAVA led the European project DECS (Decoding European Creative Skills), along with Technische Universiteit Eindhoven and Fachhochschule Salzburg University of Applied Sciences. During these five days was all about producing new ideas and setting new business opportunities to different local companies and institutions that are not accustumed to use design in their usual processes. A week of intense creative activity where new ideas and concepts are presented to face the challenges exposed by SMEs, while reflecting on the creative competences that will be put into practice.
Our challenge was to preserve the uniqueness of emblematic commerce and to transmit the respontability of its preservation to citizens. Beginning with researches, brainstormings, mindmaps and long table talk, we came up with the diagram solution. We focus on creating a communication net which relaunches the new fresh brand and put together experiences, events and an online platform.’The Iconic Estabishments Route’ provides these establishments with information and promotional platform, features a number of digitals products and connects the proximity trade with young entrepreurship iniciatives.